Market Analysis and Development

“Market research is a systematic design as well as collecting, analyzing, and reporting data and findings on a company’s market position,” said Philip Cutler, one of the leading professors of marketing knowledge in the world and the father of modern marketing. He also wrote in one of his books: “It is not surprising if many CEOs of companies are dissatisfied with the marketing situation of their organization, witnessing increased costs and reduced efficiency of the marketing sector. One of the reasons is that companies in “Old-fashioned marketing methods are so expensive”. Considering this situation in Iran, a large amount of money is spent on launching industrial units annually, accompanied by failure in selling, marketing, or misunderstanding the target market. There is a famous phrase in marketing that says, “If you’re selling to everyone, you’re selling to no one!” This sentence alone can show the importance of target market research. Identifying the type of market where you operate also helps you better understand your competitors. In examining the development path of a business in Knowledge-based industries, their development is directed by a team of experts familiar with technology, which causes weakness in the market management of these companies. In Iran, issues such as research and development of the product market, focusing on customers and the target market and recognizing their needs, or analyzing the market on a broader and more strategic level, require more attention. In addition, many domestic companies do not consider regional and developing markets in the Middle East.