Market Analysis and Development

SAM Market Development Company launched in 2010 to help domestic and international markets develop in industries with advanced technology (High-Tech) and partially fill the gap in marketing and market development. It attempts to create value added and gain customer satisfaction using domestic and international experts and an extensive network of partners throughout the country and the Middle East. SAM’s works in the Middle East and neighboring countries of Iran, which are covered by a wide range of market study tools and consulting services. With the company’s network of expert and trusted partners spread across the region, SAM is the best choice for regional market research in Hi-tech products. The company’s success mainly depends on the commitment and sense of responsibility of SAM’s wise, knowledgeable and experienced colleagues across the region.

About

Who is SAM?

“Market research is a systematic design as well as collecting, analyzing, and reporting data and findings on a company’s market position,” said Philip Cutler, one of the leading professors of marketing knowledge in the world and the father of modern marketing. He also wrote in one of his books: “It is not surprising if many CEOs of companies are dissatisfied with the marketing situation of their organization, witnessing increased costs and reduced efficiency of the marketing sector. One of the reasons is that companies in “Old-fashioned marketing methods are so expensive”. Considering this situation in Iran, a large amount of money is spent on launching industrial units annually, accompanied by failure in selling, marketing, or misunderstanding the target market. There is a famous phrase in marketing that says, “If you’re selling to everyone, you’re selling to no one!” This sentence alone can show the importance of target market research. Identifying the type of market where you operate also helps you better understand your competitors. In examining the development path of a business in Knowledge-based industries, their development is directed by a team of experts familiar with technology, which causes weakness in the market management of these companies. In Iran, issues such as research and development of the product market, focusing on customers and the target market and recognizing their needs, or analyzing the market on a broader and more strategic level, require more attention. In addition, many domestic companies do not consider regional and developing markets in the Middle East.

Areas of Expertise

Market Analysis and Monitoring Industry Developments:

  • Performing macro market trends analysis and evaluating market potential
  • Identifying and analyzing the success rate of new opportunities and products in the market
  • Performing supply and demand analysis, market segmentation, and market environment study
  • Reviewing and identifying new applications and markets (domestic and export markets)
  • Developing branding strategy
  • Identifying and performing market research, suggesting target market, and developing market entry strategy (Post-launch)
  • Monitoring domestic and international competitors and analyzing the competition environment
  • Performing industrial analysis and forecasting regional and global developments
  • Validating knowledge-based products entering the market with advanced technology
  • Commercialization Road mapping

Preparing Feasibility Study Report:

  • Conducting opportunity Study
  • Carrying out a detailed feasibility study and implementation planning
  • Business planning
  • Designing a business model
  • Performing industry analysis
  • Developing marketing plan
  • Performing market and financial risk analysis
 
 

 

 

Market analysis and monitoring industry developments

  • Performing macro market trends analysis and evaluating market potential
  • Identifying and analyzing the success rate of new opportunities and products in the market
  • Performing supply and demand analysis, market segmentation, and market environment study
  • Reviewing and identifying new applications and markets (domestic and export markets)
  • Developing branding strategy
  • Identifying and performing market research, suggesting target market, and developing market entry strategy (Post-launch)
  • Monitoring domestic and international competitors and analyzing the competition environment
  • Performing industrial analysis and forecasting regional and global developments
  • Validating knowledge-based products entering the market with advanced technology
  • Commercialization Road mapping

Preparing Feasibility Study Report

  • Conducting opportunity Study
  • Carrying out a detailed feasibility study and implementation planning
  • Business planning
  • Designing a business model
  • Performing industry analysis
  • Developing marketing plan
  • Performing market and financial risk analysis

Market Research is a Systematic Design as well as Collecting, Analyzing, and Reporting Data and Findings on a Company's Market Position.

Philip Cutler

Services

Market
Development

A large annual budget in Iran is allocated to investing in industrial units, while many of these units fail due to insufficient market knowledge. Therefore, the "market development" of the national products requires more attention.

Investment

One of the most critical business goals in investment is a positive return on investment and net income. Some ideas may seem brilliant at first glance, but they are not always economical and profitable. Economic feasibility studies effectively help organizations manage budgets, project efficiency, and reviewing a plan that was not at first glance economic.

Technology
Study

Every technology has a life cycle and the level of readiness to enter the market. SAM Market Development Group has a long history in evaluating market analysis and the financial metrics of technological and science-based projects and will be with you through the various steps of this cycle.

Consultation

SAM is a member of the Iranian Association of Management Consultants, the Association of Credit and Banking Investment Consultants, and the Association of Investment and supervises projects. Therefore, it has become one of the leading consulting and market research companies in modern and advanced technology and stands by your side designing and providing consultancy.

Departments

The Department of Electronics and Information Technology of SAM Market Development Company, providing market analysis and monitoring services and investment consulting in mentioned industries, started its activities in 2015, bringing together a team of experts in this industry.Continuous review and monitoring of domestic and foreign startups, review of general future trends of information technology globally, development of business plans of various startups, surveys of mobile and tablet applications, etc., are among the projects this department has managed successfully.
The Oil, Gas, and Petrochemical Department of SAM Market Development Company launched in 2010 to provide investment consulting services and market analysis and monitoring these industries through bringing a team of experts together. This department currently provides services, including analyzing the macro market trends and the success rate of investment opportunities, surveying and analyzing the export markets, forecasting regional and global developments, conducting feasibility studies, designing product value chain parks, etc.
The Department of Advanced and Emerging Technologies of SAM Market Development Company, analyzing and developing the advanced technologies market, has started its activity in market monitoring in 2010 and is currently specialized in analyzing the market of the mentioned technologies and related products. SAM's Advanced Technology Sector currently consists of several full-time experts and analysts, offering services, including monitoring new technology market and opportunity studies, forecasting advanced product market, and export market analysis.
1
Industry
Studies
15
Satisfied
Customers
170000
Hours
Studies
15
Successful
Projects
0
Years of
Experience

Policy and Goals

With the help of expert colleagues and their perseverance, SAM will make every effort to achieve his goals. These goals include developing export markets for Hi-tech products, play a role in regional market research, improving services continuously, training capable and efficient workforces, providing complementary marketing services, and developing specialized markets in advanced technology industries. We believe that the primary strategy in cooperation and marketing employed by SAM is to follow the principles and rules always been considered by this group and been observed as a policy to offer high-quality services. Giving prompt response to customers, following rules, applying knowledge and technology for humanitarian purposes, carrying out projects with acceptable quality and timing, preserving quality and applying global standards to the submitted reports, encouraging creativity and innovation, considering customer interests, constantly cooperating with customers, showing honesty, truthfulness, and commitment, maintaining confidential information of customers, developing intimacy and mutual trust are among the rules, principles, and norms SAM has always considered concerning its customers.

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